Art Record means that an interplay between musical works and artistic concepts is used to create unlimited possibilities. Music is deeply rooted in the artistic works to show a more three-dimensional artistic expressional space and a new musical carrier. It is not only a unique interpretation by arts to the connotation of musical works and social influences, but also a vocal contact with the artistic works.

With their first album Above the Moon, a musical pioneer of popular folk styles, Phoenix Legend has integrated folk songs, electronic music and raps, and has combined folk and popular singing. The music of Phoenix Legend exerts rich and huge influences on culture in contemporary life. The music duo has played an unprecedented role of spearheading in the urban and rural areas involved, square dances that they have led, film and entertainment activities that have been penetrated. So we see that Phoenix Legend belongs the contemporary era and that their cooperation with Art Record is a reasonable necessity.

Sense Qi Xing
Arts are those sensory things: they can be visual, but not necessarily be drawings; they can be audio, but not necessarily be music; they can be of taste, such as the medium rare steak and Tianjin flavor savory Chinese crepes; and they can be calligraphs completed by old men with water on the ground. The most vivid status of arts is in life and prior to concepts.

Soil Song Chen
Phoenix Legend, the duo from a local urban and rural area, hopes to integrate the folk songs and popular styles in a magical manner, with geographic popularity and culturally legendary penetration being marveled by people. They feature an artistic expression style born out of soil, which matches with my “soil art”. The wild and amazing soil vitality is key to the internal energy of soil arts.

Genuineness Zhao Yunfei
Discover a surprise in the beauty of imperfection. I believe genuineness, instead of beauty, is necessarily reflected in the contemporary arts. What I expect is the genuineness and innocence. I come close to the most genuine part of myself all my life.

Digitalization Nie Xiaoguang
The images and sounds nowadays have been digitalized. They can be deemed as figures or different forms of figures, without essential difference. The expression means that could not be realized or imagined have come true. Like genic mutation, digitalization brings an evolution of presentation and expression means.

Asian Art Works
Music enters contemporary life via arts while arts become available to the public via music.

艺术唱片，是将音乐人的音乐作品与艺术家的艺术理念相互借鉴影响，融合创作出无限的未知可能。音乐根植于艺术作品当中，交互展现出更立体、更多维的艺术表现空间和全新的音乐发声载体。它既是一份艺术对音乐作品含义及社会影响的别样诠释，也是音乐对艺术作品的一次有声接触。

凤凰传奇，以首张专辑《月亮之上》开创了“民族流行风”类型音乐先河，融合了民歌、电子、说唱，将民族唱腔与流行唱法结合到一起。凤凰传奇的音乐在当代社会的文化影响力是丰富而巨大的，所涉及到的城乡地域、所引领到的广场舞蹈、所渗透到的影视文娱……在很多层面上起到的复合开元作用是绝无仅有的。因此我们说凤凰传奇是当代的，这次与艺术唱片的合作也是一种合理的必然。

感官
艺术是那些引起感官的东西——可以是视觉的，未必是绘画；可以是听觉的，不一定是音乐；也可以是味觉的，如三分熟的牛排、天津风味的煎饼果子...艺术也可以是公园晨练的大爷们用水在地上写就的书法。艺术最生动的状态是在生活之中，在观念之前。——齐星

泥土
凤凰传奇来自土生土长的城乡地域，卻将本土民歌与当下社会流行风神奇般的融合，其地域的普及性与文化层面传奇般的渗透性另人为之惊叹。同属于泥巴地里长出来的艺术形式而这与我的‘土艺术’內在气质不谋而合。一種土性生态下狂野而诱人的泥土生命力，这其实就是土性艺术的本质能量内核！——宋陈

本真
在残缺美和偶然中寻求惊喜——我坚信当代艺术体现的未必是“美”，但一定是“真”，本真和自然才是我的向往，哪怕穷极一生也要接近最真实的自己。——赵云飞

数字化
“如今影像和声音都已经数字化，也可以说它们只是数字或者说数据的不同展现形式，本质上没有区别，过去无法实现甚至无法想象的表达方式都成为了可能。数字化，就好像基因突变一样，带来的是一次呈现和表达方式的进化。——聂晓光

音乐通过艺术走进当代，艺术通过音乐走进公共。